12 Weeks, 12 Blog Posts: Why I’ve Stuck With Writing (Even When It’s Been Chaos)

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12 Weeks, 12 Blog Posts: Why I’ve Stuck With Writing (Even When It’s Been Chaos)

If you’d told me a few months ago I’d consistently publish a blog post every week while launching a new business, I’d have smiled politely…and not believed you.

Between client work, getting RecruitMend off the ground, automating half my life, and trying not to disappear down yet another “just a quick spreadsheet tweak” rabbit hole — writing was never supposed to be a priority.

And yet — here we are.

12 weeks. 12 blog posts. All shipped on time.

(Okay, sometimes on a Sunday evening. But they got out.)

This post isn’t a how-to. It’s a reflection. Here’s what I’ve learned from showing up every week — and why it’s something I’m going to keep doing.


1. Writing forces clarity

I’ve worked in Talent long enough to have seen most of the problems that crop up. But turning that experience into something clear, helpful, and readable forces you to really think about it.

Writing these posts each week has helped me cut through the noise – and get clearer on what actually works, and why.


2. There’s always something to say – if you’re paying attention

At first, I thought I’d run out of ideas by week four.

But once you start noticing patterns – in conversations, in client calls, in your own process – it turns out there’s always something useful to talk about. Something that might help someone else make a better hiring decision or avoid wasting weeks in a broken process.


3. It’s built momentum (quietly, but consistently

No fireworks. No viral posts.

But over the last 12 weeks:

  • Clients have referenced posts on calls
  • A few have been shared around internal hiring teams
  • I’ve had some great conversations off the back of them

And that’s the point. This isn’t about mass attention – it’s about being useful to the right people.


4. Done beats perfect

Some weeks, the post flows.

Other weeks, I remember late Sunday that I’ve got nothing written. But I get it done anyway.

And that’s been the shift – realising that showing up consistently, even with a post that’s 80% of what I hoped, builds far more trust and momentum than waiting for something polished.



5. The next 12 will go deeper

I’ve found a rhythm now – and the more I write, the more I realise how much there is to cover.

The next 12 will go deeper:

  • More frameworks and templates
  • More behind-the-scenes thinking
  • More practical advice teams can run with

And yes, I do start with a rough draft in ChatGPT – but every post is based on what I’ve seen work, and what I wish teams knew.


What’s next?

Now that I’ve built the habit of writing weekly, I’m looking at new ways to share ideas that don’t rely on scrolling through a full blog post.

Over the next few weeks, I’ll be experimenting with short-form video content – quick, bite-sized thoughts on:

  • Improving Time to Hire
  • Building Diverse and Inclusive Hiring Funnels
  • Creating Better Candidate Experiences

Nothing overproduced. No generic fluff. Just short, useful takes on the things that actually move the needle.

If you’ve got a topic or question you’d love covered, feel free to drop me a message – I’m building the first batch now.


Final thought

This blog started as a small discipline – a way to keep myself accountable while building RecruitMend.

It’s turned into one of the most valuable things I do each week. Not for traffic. Not for content marketing. But because it makes me stop, reflect, and share something useful.

And if you’ve read or shared any of the first 12 – thank you.

Here’s to 12 more.


Need help improving your hiring journey?

Let’s talk about how we can reduce your time to hire and increase your offer acceptance rates – while delivering a candidate experience that sets you apart.

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